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Rather than just the one message, mass advertisers are increasingly turning to direct communications and, in some cases, micro marketing where the brief is to create a multitude of "Campaigns of One".

At the first Melbourne Marketing Luncheon for 2006, get up close and personal with an internationally - renowned panel of experts as they tackle the tough questions - the changes, the trends, the channels, the issues and the many opportunities you may be overlooking.

Tim Tyler - Peppers and Rogers - Asian Pacific Managing Director

After 20 years in Asia, Tim is now Sydney based. Peppers and Rogers are pioneers of "one to one" marketing and Tim heads a team of experts who support data driven marketing for many multi nationals. Tim is an international trustee for the Marketing Science Institute.

Darren Kemp - TNS - Regional Director Asia-Pacific
Darren has contributed to the growth of many well known brands and has developed best practice marketing tools that have been adopted globally. Prior to TNS, he was Group Global Brand Planning Director for all Diageo brands based in London.

Oliver Rees - Torque - Managing Director & Founder
Oliver founded Torque in 2001 to revolutionise data driven marketing in the Asia Pacific. Passionate about driving customer and shareholder value for clients through the application of data driven strategy, Oliver is widely recognised as a marketing and data strategy expert.

Mellissah Smith - Marketing Eye - CEO
Mellissah is recognised as a leader in technology-driven communications. In Australia, New York, London and Dubai, she works on strategies and implementations for over 100 emerging and multi national companies. AIM member.

Jodi Campbell - AIM - Manager of Education & Training
Prior to joining AIM, Australia's largest professional management association and private training provider, Jodi worked with Jenny Craig - first in the US and later as Director of Operations and Training in Australia and NZ.

Chairing the panel - Lyn Clarke - Marketing writer
Lyn has extensive agency experience here and overseas as a copywriter. For seven years she lectured for The Bachelor of Arts Degree in Advertising at RMIT University. As a marketing writer, Lyn regularly contributes to business journals and in 2005 was a judge for the International Echo Awards.

MC - Jo Pearson - Managing Director Media Strategies
Jo and fellow newscaster, David Johnston were Melbourne's most watched news reading duo. Her move to the Nine Network in 1988 brought more diversified experience. Today, Jo is a provider of media and communication skills training, corporate production and conference presentation skills.

The Melbourne Marketing Luncheon
Friday April 28, 2006
Grand Hyatt Melbourne
123 Collins Street
Arrive 12 noon for drinks
and 12.30pm luncheon

For enquiries call
(03) 8711 3615

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