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INSOMNIA DEVELOPS NEW BRAND FOR WINE PRODUCER, CINDY MANASSEN

30 April 2005, Sydney; Cindy Manassen's Southern Highlands vineyard has launched a new brand of Sauvingnon Blanc and Rose wines under the label Crooked Lane.

The new brand Crooked Lane to coincide with the vineyards position on the end of a ‘crooked lane' comes two years after developing the upmarket wine label 5th Chapter, also developed and designed by Insomnia Marketing and Communication.

The new brand identity incorporates the logo, positioning statement, stationary and wine labels have been produced as part of the branding campaign.

"We are very pleased to work with Cindy Manassen on her new wine label that will complement the 5th Chapter brand," said Ms Mellissah Smith, Managing Director of Insomnia Marketing and Communication.

"The design is creative and edgy, with the emphasis on the creation of a marketable wine for the modern wine lover."

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