What they do
iRetain™ is a specialised retention software application developed by Elektron Consulting, that allows businesses to harness existing customer or client CRM data, and identified attrition triggers to improve retention rates.
Objective
Elektron developed iretain, but without any marketing material, or marketing plan, they sought strategic marketing support to help launch the product and create brand awareness quickly.
Solution
Insomnia provided a detailed communications strategy, to be able to consistently develop a suite of marketing collateral, including the design and copy for a sophisticated and content rich website. Brochureware was developed and a clear ‘go to market strategy’ was implemented. The initial focus was on a direct mail campaign to iretain’s target market. Networking and Public relations and direct sales will be the focus for the company in the next period.
Result
iretain has a very professional brand image to support the sophisticated product. The direct mail and telemarketing campaign has resulted in a number of sales calls, and the initial response to the product has been very encouraging.
