What they do
Challenger Momentum provides a comprehensive range of Information Technology (IT) services to small and medium sized businesses (SMEs), and small office (SOHO) users.
Objective
Challenger wanted to evolve their brand image and rationalise their offerings, to specialise in providing specific products and services.
Solution
Insomnia provided a detailed brand strategy and overhauled all of their brochureware and corporate identity. Once that was completed, we undertook a variety of lead generation activities for Challenger Momentum, from a direct mail piece to assisting with a Chinese trade show, to advertising campaigns and a developing a suite of new collateral, commencing with updating their website.
Result
Challenger Momentum now has a very sophisticated brand image and a range of marketing templates which they can continue to evolve and develop. Their marketing strategy has provided a clear structure and segmentation to their services and target markets.
